DataSystems Online developers Craig Simpson and Melody Joachims have over 25 years experience in the Direct Response industry, and they are fully aware of the database management challenges it poses. They have coordinated and managed not only the mailing of multi-million piece campaigns - but also the complete follow-up procedure, from order processing and fulfillment, through customer service, response tracking and analysis, and designing further campaigns based on the results.
They have successfully launched numerous direct response campaigns to market online services and products - and have done extensive research to determine how best to support and automate the response to, and fulfillment of, those campaigns.
Craig and Melody spent years working with and reviewing databases of all sizes, trying to find one that would fulfill all their needs. After years of frustration they concluded that the one thing all the databases had in common was that none of them performed the way they should. Sure, a few had some pretty flashy graphics, and most had fancy bells and whistles. But these were just feeble attempts to cover up the glaring reality that subscribers were left pretty much on their own to brute-force their way through even the most basic tasks.
Does this sound familiar?: "That's a great marketing idea. Unfortunately, our database can't handle that."
Or, this?: "We launched the campaign but have no idea if it's working because we can't get any information back out of the database."
Craig and Melody heard that all too often from companies they were paying to provide these services. But they couldn't let that stop them; they had business plans to fulfill and customers to satisfy.
So they became experts at chaining together multiple software products and databases to support their marketing campaigns and the needs of their customers. They also spent MANY long hours manually forcing systems to work - and learning more about databases and the technical world than they ever intended. All the while they kept thinking "There MUST be a better system out there." Sadly, there wasn't.
Until now!
Because finally, out of sheer exasperation, Craig and Melody decided to develop a database that would be a perfect fit for their own needs, and in turn would serve the entire Direct Response community. They teamed up with programming ace John Noveske, whose more than 15 years experience with custom-application programming and database integration made him ideally suited to this project. The result of their collaboration is DataSystems Online.
And now you can reap the benefits from their years of hard work and research. We'll be happy to show you how. Just call us at 541-761-8644, or e-mail us
© 2006 DataSystems Online
